In the Spotlight for the First Time: 2. Bundesliga 2025/26 Performance Report
With the 2. Bundesliga 2025/26 Performance Report, we analyze for the first time what constitutes successful club performance in Germany’s second-highest division. The league brings together a diverse range of clubs: long-established traditional clubs, ambitious newly promoted teams, and clubs with significantly smaller market and reach potential.
The Performance Score shows which clubs are particularly successful at leveraging their potential and where differences emerge in terms of fan base, marketing, on-field efficiency, and financial stability. The four areas evaluated are B2C, B2B, sports, and financial performance. This provides a nuanced view of the clubs’ competitive position beyond league standings, market value, and transfer spending.
