Blog & Reports

Reporting and KPIs are becoming increasingly important in professional football—not only to ensure financial stability, but also to identify and unlock new monetization opportunities. However, many clubs still operate with fragmented structures and fail to fully leverage their potential. In our latest blog article, we examine the current status quo, outline the key challenges, and highlight initial approaches for how professional reporting and clearly defined KPIs can serve

The membership landscape in professional football is undergoing significant change – both in terms of its composition and the expectations and influence of different stakeholder groups. At the same time, the debate surrounding hybrid and digital general meetings is gaining momentum, as these formats have the potential to reshape the balance of power between active supporter groups and the wider membership base. In our latest blog article, we explore these developments, outli

EHF EURO 2024 has provided a significant boost to handball, with sold-out arenas, record-breaking audiences, and strong fan demand. The German Handball Bundesliga (HBL) subsequently recorded all-time highs in attendance and consistently high venue occupancy rates, highlighting a growing and sustainable interest in the sport. In addition, Opel’s future role as the league’s title sponsor and partner of the national teams sends a strong signal of confidence in the market. In ou